Rockford Investment

Rockford Investment is a modern wealth management firm known for its superb investment advice and their seasoned team of professionals.

The Rockford team approached us to create a soft rebrand. The objective was to create a new visual identity that would represent the future of the investing firm, while maintaining the core attributes of their existing brand.

Our strategy was to create a connection between the previous visual identity and the new one by utilizing elements from the original, while also making subtle alterations to the design that would still be recognizable to their clients. To do so, we used the existing fonts but changed the color palette to bold blues and reds, as well as replacing the logo, creating new print material, and updating the firm’s visual social media presence. All of these elements allowed for a seamless transition to the new branding, while modernizing the overall brand.